The Gathering Women's Event at First Baptist Church Somerset was developed from the ground up, with a goal to create a welcoming and impactful experience for women of all ages. As the Creative Lead, I was responsible for developing a fresh concept and crafting a warm, trendy visual identity that would resonate across generations. This included designing the event logo, digital screens, seasonal branding, and all print materials. I also created merchandise, photobooths, and decor to ensure a cohesive event experience. Additionally, I trained the team on event setup and coordinated production. To promote the event, I developed video and social media content in collaboration with the church’s marketing director, ensuring a unified and engaging brand presence across all channels.

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This project aimed to establish an ongoing series of Women’s Gathering events at First Baptist Church, focusing on creating an inclusive atmosphere with a modern, approachable design. The visual identity I developed successfully bridged the gap between different age groups, making the event accessible and appealing to both younger and older women. Through strategic design and collaboration, I brought the vision to life, ensuring that each event felt unique yet connected to a cohesive and evolving brand