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A Little Goes A Long Way

RACHAEL K. ADAMS

PROJECT TYPE

ROLE

Branding, Social Media,
Event Development, Print Design, Marketing Design, Creative Development, Merch & Promo

Designer
Pre-Production Strategy
Production Management
Production

TOOLS USED

YEAR

Illustrator,  Photoshop, InDesign
Xerox Versant 180 Press
Mimaki UJV100-160
Mimaki Plotter
CNC Router

2022-2023

My design journey with Rachael and her devotional, "A Little Goes A Long Way" began with a simple request for personal business cards. Little did we know that encounter would spark a collaboration that would be ongoing in her journey of her book launch later through the course of the next year. Faced with cover options that didn't align with her vision, Rachael reached out to me in an SOS moment at the recommendation from a mutual friend for help.

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In one evening, we worked together to create a design that captured the essence of her book to send back to them in hopes they would design something closer to that vision. To our surprise, the publishing company not only accept the redesign but also asked to use it for the final cover. This marked the beginning of fun partnership that extended far beyond printing business cards.

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As Rachael embarked on her book launch journey, we collaborated on branding and development, crafting merchandise, booth prints, and designs for her speaking engagements. Witnessing her journey unfold was a privilege, and each milestone she achieved was a true joy to see play out for her.

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One unforgettable moment came when Rachael's book soared to #1 Best Seller and Top 3 in two other Christian categories, following her appearance on Good Morning America. Being part of her success story was incredibly rewarding, and I am grateful for every opportunity to have played a role in her journey.

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