Moonlight Festival

2023 REBRANDING CAMPAIGN / AMERICANA DEBUT

PROJECT TYPE

Branding, Logo Design,
Typograph, Print & Editorial Design,
Pre-Production
Large Format Design & Printing, Marketing Collateral
 

TOOLS USED

Illustrator,  Photoshop, InDesign
Xerox Versant 180 Press
Mimaki UJV100-160
Mimaki Plotter
CNC Router

ROLE

Designer
Illustrator
Pre-Production Strategy
Production Management
Production

YEAR

2023

The City of Somerset and Somerset Tourism approached me with a request to revamp their Moonlight Festival Logo, aiming to retain elements of the old design while infusing it with a fresh perspective suitable for stickers and t-shirts. Armed with their vision and a collection of outdoor-inspired imagery, I set out to create several design options.

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Drawing inspiration from the picturesque Kentucky rolling hills and the vibrant city skyline, I crafted illustrations that captured the essence of the festival's downtown setting. Incorporating elements like a concert silhouette under the moonlight, we arrived at a design that perfectly encapsulated the festival's spirit.

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The collaborative process was both exciting and fulfilling, as we worked together to bring the vision to life. The final logo was met with enthusiasm and confidence, setting the stage for a successful festival. It was a pleasure to see the design seamlessly integrated into various festival elements, from stage banners to directional signs, enhancing the overall experience for attendees.