In the summer of 2022, Alan approached me with a request to design a logo and branding materials for his upcoming gubernatorial campaign. He expressed his desire for a distinct branding approach that would differentiate it from his previous mayoral campaign. Initially, he suggested a color scheme of red, white, and blue, but later opted for Kentucky's state colors of blue and yellow.

 

In developing the branding strategy, we took into account Alan's passion for sports and his past experience as a sports agent. Through close collaboration with the campaign team, we created a cohesive and adaptable branding platform that aligned with their evolving strategy and goals. Despite the changes along the way, we ultimately delivered a branding solution that received positive feedback from both Alan and his team, enabling them to execute their campaign strategy more effectively.