YEAR

2022-2023

Lake Cumberland Tourism approached me with a request to undertake a rebranding campaign that would focus on our lake life and incorporate a joint venture with City Tourism. The goal was to create a project that would serve as a bridge between the two tourism branches and eventually extend to Kentucky Tourism. The client provided me with their vision and examples of their preferences, and in collaboration with the Director of Communications & Marketing from the City of Somerset, we were able to complete the project in a timely manner, given its scope. Our team was fortunate to work with some excellent marketing professionals who provided content and helped us craft a compelling narrative. With the continued input and direction of the client, I believe that we have successfully developed a sophisticated and welcoming brand campaign that will be applicable to all tourism branches.